BCS Marathon

The majority (92%) of the Texas A&M Spring 2016 Class found their $11,800 grant to BCS Marathon to be a good decision with a good outcome since the effects of the grant were sustainable and led to a marketing strategy breakthrough for the organization. The 8% that voted the grant was a good decision with a bad outcome did so because they were unsure of the impact of their donation and did not feel a sense of connection between their donation and the mission of the organization. BCS Marathon hosts a full marathon and half marathon event in Bryan-College Station, the proceeds of which are given to local nonprofits as well as an international non-profit “Mercy Street.” The grant was directed toward the organizations’ marketing budget, allowing them to experiment with new advertising strategies. Notably, the “Bib Rave Ambassador’s Program” started with the grant generated over $12,300 in revenue.